Hotcakes

6 October, 2011

brilliantlydifferent:

One of the current challenges occupying online PR folk talking with blogs is engaging with folks, blogs, well, they are tired of PR people, they are tired of being bombarded with emails about acts they won’t like, arent relevant and don’t care about. More so many of the high level, high traffic blog influencers have decided to quit all together or have moved into the music industry - very few are still ‘in the game’. More so, blogs have far too often been taken for granted and their power has changed the industry forever.
This evening after bemoaning a lack of replies to targeted and limited PR emails we received the following, which well, sums it up. Nor are we suggesting that by using the image above that well, we all sit in such dull offices - but you get the jist.
______________
Hello James,
I think the reason bloggers don’t often reply to emails is because we’ve come to regard them as the output of an automated machine. We realize that we are part of a list, and all the info we need is right there for us, should we choose to write a post. Too often those lists are huge, which unfortunately trickles down to the few good ones like yourself, who do take the time to set up artist-specific lists.
The more social the web gets, the more thoughtful interaction suffers I think. It’s much easier to throw a tweet out about liking an artist, or FB chat someone to iron out event details than to write an email, or have a phone call or meeting. That I know writers who regularly conduct interviews over gchat, disgusts me. The challenge for any of us working in fields in which the web is our lifeline, is to get past the automated, instant, convenient nature that the medium has become, and be seen as humans.
How to be heard in a crowd where everyone is always talking, and no one is paying any attention because we’ve all lost our attention spans is the real question, isn’t it? There’s no easy answer. I’m not dumb enough, or egotistical enough, to think for a minute that people find and read my blog for any other reason than that I tweet a lot. But if that’s what it takes, and along the way I can relay who I am as a person, then I consider it a small victory. Having integrity and a genuine passion for what you do will always come paired with frustration. Nothing easy is ever worth anything. Keep doing what you’re doing. You do a good job.
I don’t reply to PR emails because it implies a commitment of a post, and I don’t like to make promises unless I intend to deliver on them. The blog has become a thing of conflict for me. I post only when my head is in the right place. But if you want to know my personal thoughts on the tracks or artists from your emails, with no expectations that I’ll cover them, I will reply. We can talk about music.
Veronica

One of the current challenges occupying online PR folk talking with blogs is engaging with folks, blogs, well, they are tired of PR people, they are tired of being bombarded with emails about acts they won’t like, arent relevant and don’t care about. More so many of the high level, high traffic blog influencers have decided to quit all together or have moved into the music industry - very few are still ‘in the game’. More so, blogs have far too often been taken for granted and their power has changed the industry forever.

This evening after bemoaning a lack of replies to targeted and limited PR emails we received the following, which well, sums it up. Nor are we suggesting that by using the image above that well, we all sit in such dull offices - but you get the jist.

______________

Hello James,

I think the reason bloggers don’t often reply to emails is because we’ve come to regard them as the output of an automated machine. We realize that we are part of a list, and all the info we need is right there for us, should we choose to write a post. Too often those lists are huge, which unfortunately trickles down to the few good ones like yourself, who do take the time to set up artist-specific lists.

The more social the web gets, the more thoughtful interaction suffers I think. It’s much easier to throw a tweet out about liking an artist, or FB chat someone to iron out event details than to write an email, or have a phone call or meeting. That I know writers who regularly conduct interviews over gchat, disgusts me. The challenge for any of us working in fields in which the web is our lifeline, is to get past the automated, instant, convenient nature that the medium has become, and be seen as humans.

How to be heard in a crowd where everyone is always talking, and no one is paying any attention because we’ve all lost our attention spans is the real question, isn’t it? There’s no easy answer. I’m not dumb enough, or egotistical enough, to think for a minute that people find and read my blog for any other reason than that I tweet a lot. But if that’s what it takes, and along the way I can relay who I am as a person, then I consider it a small victory. Having integrity and a genuine passion for what you do will always come paired with frustration. Nothing easy is ever worth anything. Keep doing what you’re doing. You do a good job.

I don’t reply to PR emails because it implies a commitment of a post, and I don’t like to make promises unless I intend to deliver on them. The blog has become a thing of conflict for me. I post only when my head is in the right place. But if you want to know my personal thoughts on the tracks or artists from your emails, with no expectations that I’ll cover them, I will reply. We can talk about music.

Veronica

(via oohbrilliant)

11:30am | URL: http://tmblr.co/Z6kzHxALQsnl

(Notes: 18)